Commissioner: Ministry of Culture, Egypt
Curators: Mostafa Rabea Abdelbaset, Mohamad Riad Alhalaby, Amr Allam and Ahmed Essam
The exhibition is divided into two main complementary zones and reveals the humble reality of common people, unity, the power of integration, and the ensuing balance. ONE IN ALL – on the left – represents the beautiful, diverse characteristics and the special individuality of common people who do humble jobs in local communities. Visitors can capture themselves among them. One special red empty capture frame is located among them. ALL IN ONE – on the right – is complementary to the zone on the left. This area merges them together – step by step – revealing their true strength, essentiality, and importance in local communities. In this zone the fragments are combined and attain full integration at the end of the area. Complete integration is represented by a large original doodle designed especially for the pavilion.
Biennale Sneak Peek
Biennale Sneak Peek
Image 1 – How will we live together?
ONE IN ALL – on the left zone of the Pavilion – represents the beautiful diverse characteristics and the special individuality of common people who works humble jobs in local communities. We represent those using random sized portraits. These portraits are random in size, location, direction and height inside this zone. All of them are colored in black and white using pop-art technique and captured by black frames. Some of them are suspended from the ceiling and some of them are standing up on the floor randomly. The spaces between them allow the Pavilion visitors to walk through the captured portraits discovering and meditating the faces deep beautiful expressions of local people. In this zone, the visitors will find some empty capture frames they can interact with and capture themselves among a bunch of local people. The full theme of this zone is in black and white – with sacred spotlights – except only one red empty capture frame. This frame is located in the center of all portraits and facing the main long visual axis of the right opposite zone. This frame encourages the Pavilion visitors to discover the reason of leaving it empty and different than the surrounding theme.
Image 2 – Sneak peek of the project
The right zone named ALL IN ONE as an opposite complementary meaning of the left-side zone. Instead of capturing each one of local people inside an individual random portrait, this zone merges them all together – step by step – revealing their true strength, essentiality and importance in local communities. In this zone the fragments will be combined – step by step – until we reach the full integration and emerging at the end of this zone. The complete integration is represented by an original big doodle designed especially for this Pavilion. This zone contains organized transforming frames located on the main visual axis and pointed to the background doodle. In addition, it contains 3D architectural physical models to support the idea. These models are located inside suspended random boxes. They are – accumulatively – divided and contain civilian stories of common people in urban and architectural environment. The scenes of each story are distributed inside different boxes and the visitor can complete the story after seeing more than one box. The physical models are designed and made by 3D miniature techniques. This technique is representing architecture model in minimal scale that the visitors can see and discover the model details through tiny box openings. At the end of this zone, all fragments will randomly combine around the iconic doodle focusing on it. The full theme color of this zone is black and white.