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La Biennale di Venezia

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The Biennale Architettura 2023 in figures
Architecture -

The Biennale Architettura 2023 in figures

285,000 visitors.

The Exhibition

53        Participants at the International Exhibition

11        Curator’s Special Projects - Food, Agriculture & Climate Change, Gender & Geography, Mnemonic (out of competition)

22        Curator’s Special Projects - Guests from the Future (out of competition)

3          Special Participations (out of competition)

1          Special Project: Pavilion of Applied Arts in collaboration with Victoria and Albert Museum, London with the exhibition Tropical Modernism: Architecture and Power in West Africa

12        Carnival Expanded Programme

64        National Participations

  • 27        National Participations in the historical Pavilions of Giardini
  • 23        National Participations in the Arsenale, including Italy
  • 14        National Participations around the city of Venice
  • National Participation for the first time: Republic of Niger
  • The Republic of Panama participates for the first time with its own Pavilion

9          Collateral Events

Visitors

285,000           total visitors
1,665               average visitors
per day
14,150             pre-opening visitors

Young people and students accounted for 38% of total visitors.
People who visited the Exhibition as a group comprised 23% of the overall number of visitors.

65,900  public organized in groups (of which about the 76% are students and/or university groups).

More than 2,500 professionals and architects

Educational activites and guided tours

50,896 (3,070 groups) participants in the educational activities and in the guided tours

Educational activities
32,281
  young people and students participated in the educational activities   
1,472    groups
4,874    teachers involved in educational activities carried out in the Exhibition venues
2,051    teachers involved during the dedicated preview
652      participating schools, of which:

  • 38     preschools
  • 160   primary schools
  • 46     secondary schools I grade
  • 408   secondary schools II grade

 

NOTES: 63% of  young participants in the educational activities were from the Veneto region.

 

Guided tours
18,615
  adults and public who visited as part of a group
14,255  public organized in groups participated in the guided tours
4,360    participants in the fixed-departure and Family Friendly tours
1,598    groups

 

Rides of Biennale BUS and VAPORETTO Biennale for schools
238
        rides on Biennale BUS (one-way 119, return 119)
11,328    students travelled on it (one-way 5,664, return 5,664)
276         rides on Biennale VAP (one-way 138, return 138)
26,538    students travelled on it (one-way 13,269, return 13,269)

 

Biennale Sessions
91       
Universities participating in the project: 76 affiliated universities and 15 universities participating through joint projects
4,205   participating students involved in the project
24        Countries
34        Italian universities
57        Foreign universities, from 4 continents
59        workshops organized in La Biennale venues, cutared by participating universities    With 13 universities, Germany is the second country, followed by the United Kingdom (6), Spain (6), Austria (4) and Switzerland (4).

39 Biennale qualified assistants for educational activities and specifically designed tours of the two Exhibition venues from 8 countries, with educational activities in 9 different languages (Italian, English, French, German, Spanish, Portuguese, Russian, Turkish, Japanese), as well as in Italian Sign Language (LIS).

96 students, from 4 secondary schools in the Veneto and Friuli Venezia Giulia regions, were involved in in PCTO projects (Percorsi per le Competenze Trasversali e per l’Orientamento) totaling more than 3000 hours of activities. Some projects are still ongoing and will be developed during the Kids' Carnival.

1,249 (80 groups) participants in the Fragile Categories Project, for the Accessible Biennale.

Communication

Press Office activities
2,500   journalists registered for the pre-opening, including
1,500 international journalists
1,000 Italian journalists
plus other journalists who registered as press during the opening of the Exhibition.

 

Digital communication
Official website (labiennale.org)
May 20th > November 21st 2023
981,352           individual visitors
5,1 million
   page views

Devices/Users:
Mobile     661,922 users (67,3%)
Desktop   308,017 users (31,3%)
Tablet       13,067 users (1,3%)
Smart tv   63 (0,006%)

 

Social Media
May 20th > November 21st 2023
During the Biennale Architettura 2023 the contents posted on La Biennale di Venezia’s Facebook, X, Instagram and YouTube pages obtained a total about 70 million views and 1,8 milion interactions.

Facebook
473,169
total page followers
+ 5,591 since the opening of Biennale Architettura 2023
(Biennale Architettura 2021: 392,773 total followers on November 18th, 2021)
During the Biennale Architettura 2023 the content posted on La Biennale di Venezia’s Facebook page obtained a total of 19,2 million views and 625,468 interactions.

X
707,826 total page followers
+ 1,824 since the opening of Biennale Architettura 2023
(Biennale Architettura 2021: 702,908 total followers on November 18th, 2021)
During the Biennale Architettura 2023, the tweets posted on the @la_Biennale X page obtained a total about 24 million views and 544,611 interactions. The most significant interactions include 122,842 likes and 33,167 retweets.

Instagram
758,644 total page followers
+ 32,274 since the opening of Biennale Architettura 2023
(Biennale Architettura 2021: 604,288 total followers on November 18th, 2021)
During the Biennale Architettura 2023 the content posted on the @labiennale Instagram page obtained a total of about 26,1 million views and 674,331 interactions.
The 5 most popular posts reached over 47,494 likes (2021: 44,200).
On Instagram, the hashtag #BiennaleArchitettura2023 counted 11,200 posts around the world, while the hashtag #TheLaboratoryOfTheFuture counted 1,000 posts. 

YouTube
55,722 total subscribers to the channel
+ 2.600 subscribers since the beginning of the Biennale Architettura 2023
(Biennale Architettura 2021: 41,833 total followers on November 18th, 2021)
During the Biennale Architettura 2023 the BiennaleChannel YouTube channel counted 540,113 views.

Source: Google Analytics, Meta Insights, X Statistics, Instagram Insights, Iconosquare, YouTube Studio

 

Editorial projects
On November 19th, 2023 in the Exhibition Bookshops and on store.labiennale.org e-commerce has been sold:
308 Italian catalogues
1,245 English catalogues
1,735 Italian short guides
4,629 English short guides

Protocol office

6          Heads of State and Prime Ministers and two Captain Regents of the Republic of San Marino (Adele Tonnini and Alessandro Scarano)
Frank-Walter Steinmeier, President of the Federal Republic of Germany and Ursula von der Leyen, President of the European Commission also came on an official visit

45        Ministers and Deputy Ministers, including the Deputy Prime Minister of Serbia (Maja  Gojkovic)

24        Ambassadors and Deputy Ambassadors

Sponsors

Partner: Rolex, Partner and Official Timepiece of the 18th Exhibition
Sponsors: Bloomberg Philanthropies with Bloomberg Connects, Vela-Venezia Unica and Zafferano
Media Partner: Rai

Historical Archive of Contemporary Arts - ASAC

306      books acquired for La Biennale bibliography programme (Book Pavilion project)
207      titles overall
1,215   library visitors (scholars and students)
272      online requests