A House for the Price of a Car

The subject is no longer about architecture; it is humanistic, social and political. Traditional construction needs to cleanse itself of its venality, and rediscover its primary objective, its real necessity: to provide a roof over the heads of the millions of people who have none. It is urgent. The era of traditional building is obsolete. These days, most traditional constructions end in failures. This unacceptable system is no longer working and needs to be rethought.
As for all democratic production, the solution is industrialisation. Instead of creating caverns out of powdered stone and concrete, we should apply automotive engineering to all components. This method would considerably reduce and control construction costs and timings, creating high-quality, affordable homes that are durable and accessible to the greatest number of people. The objective—and the urgency—is to build a house for the price of a car. Not to be particularly inclined towards cars per se, but they are extraordinary technological objects, representing an incredible amount of intelligence and human genius for an inversely proportional price. On the other hand, a traditional house seems archaic, providing few services compared to the exaggerated cost of building it.
We are at a tipping point. We have both the opportunity and the duty to dematerialize our homes. My slogan, my dream: a House for the Price of a Car. We must do this; we can do it, well and quickly, always with humour and poetry.