Impulse: playing with reality

What makes ideas real? Exploring the extreme side of Attention Deficit Hyperactivity Disorder (ADHD), Impulse brings together sharp- witted gameplay and dramatic first-hand accounts of people whose intense emotions lead them to a life at the edge. Leanne turns her world into a game to escape boredom. Omar’s chaotic mind focuses on masterminding risky heists. Errol creates a madcap persona to get respect. And Tara is on the brink of giving up. Their stories are brought home through mixed reality. Attempting to follow a train of thought, the stuff in your room sets off a chain reaction leading to all sorts of mayhem. Shadows on your walls become portals into labyrinthine worlds. Words spiral out into alternative meanings and possibilities. Highlighting the inner life of ADHD, and the often-dismissed experience of the quiet girls, Impulse focuses on the thrill of acting without thinking and the power of uncovering your own patterns.

Social media would have us believe that we are all on a path of self-discovery. Within the piles of information shared, a growing heap is dedicated to ADHD. Some celebrate the creative galaxy brain, but for those without support or easily dismissed as delinquent, lazy, and, to be truthful “unproductive”, ADHD can lead to a life of misery. One in four prisoners in the UK are likely to have ADHD. For many a diagnosis is an epiphany that reveals the invisible barriers they had been fighting. Working with neuroscientists and psychologists we gathered 100+ hours of interviews with people on the severe end of the spectrum. We looked for poetic connections to translate into a rich embodied story. Adrenalin-packed gameplay spoke to the needy dopamine-depleted brain. Mixed reality plays with your own relationship with the familiar and new. Through insight into what might drive these actions we hope to foster a deeper understanding of the lived experience of ADHD.

PRODUCTION 1: Anagram - Kirsty Jennings, John Hunter
96 Teesdale Street
E2 6PU, London, United Kingdom
Tel. 44 7597780180
john@weareanagram.co.uk

PRODUCTION 2: Floréal - Avi Amar, Katayoun Dibamehr
58 rue de Monceau
75008, Paris, France
Tel. 33 768401610
avi@floreal.io
@weareanagram
@Floreal_Films

WORLD SALES: Kirsty Jennings – Anagram
96 Teesdale Street
E2 6PU, London, United Kingdom
Tel. 44 7597780180
kirsty@weareanagram.co.uk

PRESS OFFICE: Nicole Kerr
Jessie Cohen PR Consultancy
Tel. 706 577 3287
nicole@jcpr-c.com
@MetaQuestVR
@Francetele
@weareagog
@LeCNC
@unity