Asteroid

Asteroid is an immersive film and interactive story extension made for the launch of Google’s new Android XR platform. The 180° immersive short film is a high-stakes action thriller about a group of strangers who take an old Russian Soyuz rocket to mine a near-earth, treasure laden asteroid for a chance at unimaginable wealth. After the film, the experience continues and the audience enters the world of Asteroid when they receive an SOS from one of the characters, DK Metcalf, who was left for dead. The viewer becomes a player when they are invited to aid in DK’s rescue. Through speaking with an AI-generated version of DK — played by the NFL player as himself — the user determines the truth about what happened on the asteroid and sends his exact location to NASA for rescue.

I’ve always thought of myself as an immersive filmmaker. The goal was to put the audience in the action, not to be sort of passively watching it. Now that the technology has caught up with us, I really can put the audience in the rocket. Asteroid is the story of a ragtag group of astronauts who booked a ride on a used Soyuz spacecraft. An asteroid passes near Earth. It’s laden with precious metals and gems. If you can get there, you can become insanely wealthy. It’s a modern gold rush.

PRODUCTION 1:
30 Ninjas - Jed Weintrob, Julina Tatlock, Doug Liman, Martin Schulman
Brooklyn, New York, United States of America
Tel: +1 3478504152
E-mail: jed@30ninjas.com
Web: https://www.30ninjas.com
Social Media: https://www.linkedin.com/company/30ninjas - LinkedIn, https://www.youtube.com/user/30ninjas - YouTube, facebook.com/people/30-Ninjas/100057668589150/ - Facebook, https://www.instagram.com/30_ninjas/ - Instagram, https://x.com/30ninjas – X (Twitter)

PRODUCTION 2:
Google - 100 ZEROS - Shahram Izadi, Jon Zepp, Neil Parris
Mountain View, California, United States of America

PRODUCTION 3:
Outsyders Technology - Paul Becker, Chris Harvey
Qualicom Beach, British Columbia, Canada

PRODUCTION 4:
30 Caninjas
Vancouver, British Columbia, Canada

WORLD SALES:
30 Ninjas
Brooklyn, New York, United States of America
Tel: +1 3478504152
E-mail: jed@30ninjas.com
Web: 30ninjas.com

PRESS OFFICE:
Jonah Keel - 42West
1840 Century Park E #200
90067 Los Angeles, United States of America
Tel: +1 5026405763
E-mail: jonah.keel@42west.com