Black Cats & Chequered Flags

Black Cats & Chequered Flags begins with a haunting Spatial Memory Fragment that immerses viewers in the emotional world of Alberto Ascari. Echoes of his father, legendary driver Antonio Ascari, blend with childhood flashes and the superstitions that shaped his fate.
The experience then shifts into high gear with a multiplayer MR pit stop — a collaborative challenge that brings users into the adrenaline and precision of a 1950s Formula 1 team.
The journey continues in a stylised VR narrative that weaves archival footage, interactive storytelling, motion capture actors, and immersive sound to explore Ascari’s victories, rituals and tragic destiny. 360° films shot on location in Turin, the Ferrari Museum in Maranello, and the Monza racetrack add historical depth. Ascari — the only Italian double Formula 1 World Champion with Ferrari — was fearless, superstitious, and chivalrous: a man both heroic and haunted.

Black Cats & Chequered Flags is a tribute to the thrill of speed and the fragility of destiny. Through immersive storytelling and multiplayer MR, it brings viewers into 1950s racing — into the pit stop, the roar of engines and the shadow of myth.
At its core is Alberto Ascari — fearless, superstitious, and shaped by fate.
This art piece lets users race circuits, live defining moments, and step into Ascari’s pit crew. A story in motion: mythical, intimate, unforgettable.

PRODUCTION:
MIAT Multiverse Institute for Arts Technology
Via Carlo Freguglia, 10
20122 Milano, Italia
Tel: +39 335 579 3489
E-mail: elisabetta.rotolo@miat.tech
Web: https://www.miat.tech
Social Media: https://www.linkedin.com/company/miatmultiverseinstitute/
https://www.instagram.com/miatinstitute/

WORLD SALES:
MIAT Multiverse Institute for Arts Technology – Elisabetta Rotolo
Via Carlo Freguglia, 10
20122 Milano, Italia
Tel: +39 335 579 3489
E-mail: elisabetta.rotolo@miat.tech
Web: https://www.miat.tech
Social Media: https://www.linkedin.com/company/miatmultiverseinstitute/?viewAsMember=true - LinkedIn, https://www.instagram.com/miatinstitute/ - Instagram

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JCPR&C - JESSIE COHEN PR & CONSULTING
Jessie Cohen
jessie@jcpr-c.com, +1 415 6230150
Laura Molinari
laura@jcpr-c.com, +1 914 3295534